The Robotech panel was moderated by Kevin McKeever, the VP of Merchandising at Harmony Gold, and Billy Davis, the Executive Vice President. It was a very crowded room showing that the passion for all things Robotech is still very strong, so whether you are a fan of the Macross Saga, all things Mospeda, or if you are simply a merchandise geek (which there were plenty of in the crowd), there was something to be enjoyed during the course of this panel here at San Diego Comic-Con!!!
It was shared that Sony gave a mandate demanding for more Robotech out in the marketplace, most likely to help generate further excitement for the film. The answer was to really push for online streaming. On Crackle, all 85 episodes plus The Shadow Chronicles, as well as on Netflix, and on Amazon it would include all of Macross and Mospeda.
From here HG launched into the new licenses for merchandising, and there was plenty of that! Starting with new t-shirts, polos and hoodies, these would be available compliments of 80stees.com, and new plushies were to be marketed by Punipuni Factory. All of these could be purchased at robotech.com.
There are so many new partners that HG is currently working with, including Strange Machine Games, Coleco, Nsurgo, Super7, Lootcrate, Prime1 Studio from Tokyo, Calibre Wings and Northrop Grumman. Are you ready to see all that they shared???
Harmony Gold and Udon are also rebuilding (HG’s words) the art books for each of the Robotech series, staring with Macross Saga. These books will include art and tech designs, as well as episode guides. The first book is slated to be out in October. Lastly, there was an announcement that Titan Comics has the license to make new Robotech comics as well as publish the entire back catalogue, with the first issue already released this month. While there will be some retelling of the stories that fans already know, the new line of comic books will also delve deeper into side stories and tell new tales in the Robotech universe, and issue #2 is scheduled for early August.
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What are your thoughts regarding the information from this Robotech Panel? How do you feel about the Sony live actin film? Are you encouraged by the Robotech content that will be available for streaming? What did you think of some of this merchandise?
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